By Cynthia Turner


The demand for processed food items has been rising steadily in the last few years. If you are planning to cash in on the phenomenon, you need to know a few things first. Today, you will learn how you can become a successful global concentrated passion fruit juice supplier.

Determine the right market entry strategy. Not every buyer of fruit concentrates out there is right for you. You therefore need to think carefully about the kind of customers that you should target right from the beginning. Determining your target audience is perhaps the best way to narrow down your choices to the best buyers for your products. You can target direct traders, packers, distributors, manufactures etc.

The United States markets has certain demands that every food supplies sellers must meet. You should therefore research the various Food and Drug Administration regulations that you need to adhere to. It also important to learn about the quality requirements of individual buyers. Most of the usually have quality managers that monitor the safety of everything they buy. Understanding their expectations is therefore important.

It is also important that you offer reliable specifications with regards to the fruit concentrate you produce. You need to note that when you close any deal, the product specifications included in such a deal are binding. Still, you should ensure that every ingredient that goes into your product meets legal requirements. Some of the things to include when coming up with specifications include product purity, grade, moisture level etc.

When you are just starting your juice concentrate business, it is critical that you develop a brand. Developing a brand requires consistently communicating it on each of your media platforms. These include your website, newsletters, price estimates, business cards, social media etc. The message that you seek to put forward needs to be clear and clear.

Price your products reasonably. Pricing your juice concentrates reasonably is another great way of penetrating the market. Before you settle for a price, you need to look into your cost of inputs. Still, you need to consider what other businesses are charging for similar products. At the beginning, offering slightly lower prices is important. However, after joining the market and increasing your portfolio, revising such prices can help you increase your profitability.

Package your goods appropriately. You definitely want your goods to reach the buyers while still fresh. Therefore, you are advised to go for the best packaging methods that you can afford. It is always important to transport juice concentrates ins their frozen form. You can also have them kept at ambient temperatures or sold as aseptic produce.

Understand your customers. Business cultures across the globe vary significantly. The expectations of customers in one country may not be necessarily be the same as those other customers elsewhere. You should therefore learn more about every client you are dealing with. However, in whatever you do, ensure that you adhere to high standards of professionalism. Lastly, you should never make any promise that you will not keep.




About the Author:



0 Comments